Rupa Gandhi Chaudhary – CMO and Advisor Strategic Planning

Rupa has led Communications and some iconic campaigns of Wildlife Trust of India (WTI) since 2004. An early career switch mindfully made by this Chemical Engineer into the arena of conservation communications was due to her innate interest in travel and wildlife but the conservation impact of the campaigns that she led in WTI added the extra impetus to stay on in this field. In her current role at WTI, she ideates, strategizes and helps develop long term plans for the organisation while building the brand through content and messaging. Having worked with a gamut of field personnel and visual media professionals, she bridges the gap between the raw content generator, creator and end user through her understanding of the target audience needs.

ABOUT TEAM WTI

What began as a three-member team in a small room in south Delhi in 1998, is today a family of about 150 professionals from diverse backgrounds - conservation biologists, scientists, sociologists, wildlife veterinarians, managers, lawyers, finance experts and communication specialists - but committed to the common cause of wildlife. They are based in any of the 15 field stations in remote parts of the country and a central coordinating office in the national capital region. An Executive Management Team comprising experienced conservationists, scientists and managers provide a visionary leadership to the vibrant and enthusiastic WTI team. The Board of Trustees of WTI comprises stalwarts who bring together a collective experience of many decades in the field of conservation, education and management.