Japan Tiger and Elephant Fund (www.jtef.jp) , a non-profit and nongovernmental organisation, contributes to protect the world of wildlife representing their voice and interests, so that global biodiversity and the natural environment of human beings will be conserved. As a practice to meet the purpose, JTEF has developed several programs supporting the field activities for conservation of tigers and elephants in their habitat. It also dedicated efforts to reduce Japanese demand for wildlife products.